A business website is your companies brochure, your shop window, a chance for you to show off what you offer and is available 24 hours a day and to a global audience.
A nice-mobile friendly designed site with great content will give your business credibility, not just to potential customers but also to search engines allowing them happy to rank you highly for your chosen speciality, making marketing your business a whole lot easier.
'Good Content' will be shared around the web on social media platforms, blogs and in videos, driving traffic to your website. So it's key to getting the foundations right so your not 'building on sand' and heading for trouble down the line.
Managing your Content
The need to regularly update your content has become a critical factor especially with search engines like "Google'. You don’t want to be contacting your web company every time you have a product change or a new bit of news, this can be costly as some web companies charge for making small up-dates and changes. By using a Content Management System (CMS) you can quickly and simply Add, Edit or Delete content from your site, here are some of the popular ones...
WordPress started out in 2003 as a blogging platform and has now grown into one the web's most popular platforms for businesses, bloggers and organisations with over 60 million sites. WordPress is both free and priceless at the same time. It is customisable via themes with 2,000 free themes available from the official theme directory and countless more professional themes available from online resources such as themeforest. WordPress can be enhanced further by using 'Plugins' with 26K+Plugins in the official Wordpress Plugins Directory.
Drupal is an open-source platform and content management system for building dynamic web sites offering a broad range of features and services including user administration, publishing workflow, discussion capabilities, news aggregation, metadata functionalities using controlled vocabularies and XML publishing for content sharing purposes. Equipped with a powerful blend of features and configurability, Drupal can support a diverse range of web projects ranging from personal weblogs to large community-driven sites.
Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.